I was one of those nutritionists that did not understand much about SEO (Search Engine Optimization). I would even refer back then to SEO as – all of that complicated tech stuff. A few years ago I realized its importance and I strived to learn everything I could about it. Now, to everyone that asks me; Why is SEO important? I have only one answer: SEO is so important because it is one of the key aspects that you should use to grow your business. SEO will help you reach your business objectives and goals. If there is one thing that you should be investing in, especially if you do not have the time to spend on it yourself, is an SEO expert.
First of all, what is SEO?
In shorter words and to summarize the courses upon courses that I have taken, SEO is the process used to optimize a website, or in easier words, a way to make your website more accessible to your target audience. It will help you achieve a higher ranking on Google. Google has a very complex algorithm, with more than 5 billion searches a day, and optimizing your website will help you hugely with organic search results. Mastering this “SEO art” will attract the people that you want, especially those who will most likely be interested in your brand and what you have to offer. All of those hours spent on your computer coming up with awesome content won’t work if you don’t optimize it.
Tips to start using SEO on your content
One of my best resources is the Yoast plugin. It is free, so if you are just starting out with your business, make sure to add the plugin to your site. I personally recommend investing in the Yoast premium option. It allows you to add up to 5 keywords on your page, preview your page on social media ( and trust me on this one- it is highly annoying to finish a blog post, head over Facebook last minute to share it, only to find out that your content doesn’t look as good as you want). The premium option also gives you internal linking suggestions on your website, and honestly more amazing features that are worth the investment, if you ask me.
How can I help you?
If you are asking yourself where do I even begin? and probably thinking that SEO sounds too complex and scary, the great news is that I am here to help you. I have been in your shoes, and know how hard it is to start. It is hard to find someone out there with a similar health background, that you can trust, and more importantly that understands your needs. I can’t wait to work with you as I know that together we will create something remarkable. Please click here to view my services. or feel free to drop me a message at (email) should you have any questions about why SEO is important.
I’ve always said that it is all about working smarter and thus investing in search engine optimization will drive customers to your site and increase the traffic to your page, end result – More organic business. This is why SEO is important.